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Chevy 100 Web Experiences Involve Fans in the Centennial Story

2011-10-12

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DETROIT – As Chevrolet’s Nov. 3 centennial approaches, it will launch two interactive web experiences at www.chevy100.com to personally involve customers, dealers and other well-wishers in Chevrolet’s 100th birthday celebration.

“These online experiences help us celebrate the deep connections Chevrolet has with its customers, the dealers who sell our cars and trucks and the communities where we do business,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “We uncovered amazing stories, and we’re thrilled to have a fun venue for sharing them.”

“The Road We’re On” tells the history of Chevrolet through the eyes of owners, dealers and their communities. The site opens by zooming into a map of Bridgeville, Pa., near Pittsburgh, home of the Colussy Chevrolet, one of the oldest Chevrolet dealerships in the country.

The road map on the site will “pin” stories by location with an interface that allows users to view content from 1911, when Chevrolet was founded, to the present. It also will feature documentary-style “webisodes” about Bridgeville and the role Chevy has played in its rich history, along with a look at future Chevy innovations and its vision for urban mobility.

The webisodes will roll out weekly and culminate on Chevrolet’s Centennial, Nov. 3, with new site functionality that invites owners, dealers and other fans to share their Chevy experiences by “pinning” them to the map.

“The Ride of Your Life” connects with consumers at a deeply personal level, putting them virtually behind the wheel of a Chevrolet and taking them through their own life story in a fully immersive digital experience.

Visitors enter information or give permission for the program to read their Facebook profile for addresses, affiliations, hometown, schools attended and friends. The visitor then selects one of six classic or current Chevys for their “ride.”

A personalized video experience is created, using Google Streetview images mixed with detailed car close-ups and relevant footage. Animation and music are geared to the preferences of the user.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.

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