Chevrolet SEMA Truck Concepts Strong on Personalization

2013-11-04


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LAS VEGAS – Chevrolet today revealed six new concept trucks and SUVs on the eve of the SEMA Show, the annual convention of automotive performance parts and styling accessories. The uniquely styled vehicles represent performance and personalization variations of the 2014 Silverado 1500, as well as the all-new 2015 Silverado HD, Tahoe and Suburban.

The concepts include the performance-oriented, lightweight Silverado Cheyenne, a Brad Paisley signature-edition concept, a sinister-looking all-black Tahoe and even a Tahoe police vehicle. Each wears genuine Chevrolet Accessories available from Chevrolet dealerships, allowing customers to personalize their trucks to their interests.

“Chevrolet’s lineup of full-size trucks and SUVs is all-new and stronger than ever,” said Chris Perry, vice president of Chevrolet marketing. “No matter what your needs, whether it’s hauling lumber to a work site, delivering your kid’s soccer team to a game or towing your boat on a weekend fishing trip, Chevrolet has the vehicle with the capability, dependability and connectivity today’s truck customers want.”

In addition to the concepts introduced today, Chevrolet is also showing the Silverado Black Ops and Volunteer Firefighter concepts unveiled in September. Throughout the SEMA Show, Chevrolet will give a Silverado Z71 Crew Cab a personality makeover daily, changing its appearance from luxury to sport to work-truck and to outdoors themes – all to demonstrate the depth and breadth of Chevrolet Accessories.

“The accessories enable customers to tailor their new Chevy truck with an unprecedented level of personalization options,” said Perry. “They’re the perfect complements to already comprehensive packages of performance, capability and versatility – and they can be installed by the dealer for a seamless buying experience.”  

Silverado Cheyenne concept
The Chevrolet Silverado Cheyenne concept embraces the adage that less is more. With this performance-oriented concept of the all-new 2014 Silverado regular cab, a reduced curb weight and the performance of the new 420-horsepower 6.2L V-8 combine for a strong power-to-weight ratio and exhilarating performance.

A lowered ride height, a rear stabilizer bar and Brembo carbon ceramic brakes complement the Cheyenne concept’s high-performance personality with enhanced handling and braking capability. It rides on charcoal-painted 19-inch Camaro Z/28 aluminum wheels and high-performance tires.

The unique lightweight features built into the concept vehicle include carbon fiber replacements for the bumpers, tailgate and inner cargo box. The Camaro Z/28 Brembo carbon ceramic brakes offer additional weight savings, too, as the carbon ceramic-matrix rotors are significantly lighter than conventional steel rotors. Overall, the lightweight parts shaved approximately 200 pounds.

The all-new EcoTec3 6.2L V-8 that powers the concept truck is rated at 420 horsepower and 460 lb-ft of torque – the most power in the light-duty truck segment. It’s not available in regular-production Silverado regular cab models, giving the Cheyenne a 65-horsepower and 77 lb-ft boost over the production 5.3L V-8. A Borla performance exhaust system adds an authoritative note to the 6.2L’s output.

Brad Paisley Signature Silverado
Like his music, the concept vehicle country star Brad Paisley collaborated on with Chevrolet designers blends tasteful country style with an edge, featuring a custom paint job, high-performance accents, a lowered stance and – no surprise here  – an amped-up sound system.

The custom-blended paint scheme incorporates Paisley’s logo as a styling element. It’s accented with a performance-oriented hood extractor vent and tailgate aero lip, black tubular assist steps, Chevrolet Accessories 22-inch wheels – custom-painted matte black – Chevrolet Accessories chrome tow hooks and a spray-in bedliner with an integrated Chevrolet bowtie logo in the bed.

The stance is lowered two inches and red brake calipers are visible through the black wheels. There’s also a Borla performance exhaust system.

Inside, Paisley’s Silverado is equipped with a rear-seat entertainment system and a Kicker subwoofer that enhances the audio system with richer sound. Paisley also helped select the cabin’s color and trim, which includes blue suede inserts in the black leather seats – accented with blue stitching – and additional anodized blue interior trim.

Tony Stewart Silverado concept
It takes a strong truck to live up to the speed, energy and passion of Tony Stewart. This Silverado LTZ Z71 concept was designed in conjunction with Stewart, with personal touches and Smoke® graphics that symbolize his racing spirit. The exterior also features a Dark Tarnished Silver color, tinted headlamps and taillamps, and several Chevrolet Accessories components available through Chevy dealers, including a tonneau cover, four-inch chrome assist steps and 22-inch wheels with a custom finish. Inside, the Stewart’s signature is embroidered on the headrests.

Silverado Volunteer Firefighter concept
Chevrolet developed the Silverado Z71 Volunteer Firefighter concept to honor the service of first responders and share a vision of how the all-new, more capable 2014 Silverado can serve them. It features a full complement of rescue equipment incorporated on a new Silverado Double Cab equipped with the Z71 Off-Road suspension.

The Silverado Volunteer Firefighter concept has plenty of room for personal gear such as a turnout coat and pants, firefighter helmet, air pack and gloves. Outfitting includes tools and safety equipment needed in a support vehicle including:

  • Chevrolet Accessory six-spoke 22-inch wheels with custom-painted finish
  • Emergency roof light bar and additional light-emitting diode, or LED, perimeter lighting
  • Chevrolet Accessory six-inch chrome assist steps
  • Chevrolet Accessory chrome package: door handles and mirror caps
  • Chevrolet Accessory molded hood protector
  • Red and Silver paint scheme with custom graphics
  • Emergency siren and public address system
  • Chrome fire extinguishers and mounting hardware
  • Chevrolet Accessory gull-wing tool box
  • Custom billet aluminum front brush guard and billet aluminum bed rails
  • Axe and Halligan tool
  • Cantilever cab-over TracRac with custom brushed aluminum finish.

Inside, the front seats are re-trimmed with 3M reflective bolster material and Torch Red stitching, which complements additional chrome-plated accents throughout the cab. 

Silverado Black Ops concept
The Chevrolet Silverado Black Ops Crew Cab 4x4 concept was designed to be ready for anything. It builds on the truck’s strength, performance and safety with features designed to offer support in an emergency – including custom-fabricated lower body armor and a lockable, bed-mounted Truck Vault storage unit. It holds a solar power pack, a pair of gas masks, gloves, military first aid kit, folding shovel and rope.

A generator, fuel can and water can are mounted atop the storage unit, as well as a food-stocked crate. Raised suspension provides extra ground clearance. Additional exterior concept equipment includes custom bed rails and a light bridge – equipped with forward- and rearward-facing light bars, Chevrolet Accessories bolt-on fender flares and four-inch tubular assist steps. Off-road tires are mounted on custom-painted versions of the production Z71 18-inch wheels.

Inside, custom-trimmed black seats with yellow piping complement additional yellow trim throughout the cabin. A comfortable and well-connected environment includes Silverado’s MyLink system with available navigation – displayed on an eight-inch color touch screen. Standard USB and other accessory inputs make it easy to upload favorite songs from a smartphone or other media source. 

Silverado HD Dually tow vehicle
Demonstrating the hauling capability of the all-new 2015 Silverado HD lineup, this crew cab concept is shown in Chevrolet’s SEMA Show display hitched to a custom trailer holding a COPO Camaro race car and with a new COPO racing engine and transmission in the bed. Decked out in a custom Ice Blue exterior color and wearing custom lightweight aluminum wheels, the truck also sports Chevrolet Accessories components including six-inch chrome assist steps, a tool box and bed lights. The HD Dually tow vehicle is powered by the 6.0L gas engine and six-speed automatic transmission.

Suburban Half-Pipe concept
The 2015 Suburban Half-Pipe Concept is equipped to haul adventurers and all their ski and snowboard gear to the slopes. It’s equipped with Chevrolet Accessories’ roof rack and crossbars to mount skis and other equipment along with Chevrolet Accessories 22-inch wheels and center caps for a more distinctive appearance. Inside, passengers can be entertained with a Blu-ray-based rear-seat entertainment system and leather-trimmed seats. Fold-flat second- and third-row seats make it easier to haul cargo inside the 2015 Suburban. 

Tahoe Black concept
A lowered stance and all-black profile lend an aggressive appearance to the Tahoe Black concept – a stylized look at the all-new 2015 Tahoe arriving in in Chevrolet dealer showrooms early next year. The dark appearance is reinforced with blacked-out exterior trim, Chevrolet Accessories 22-inch wheels custom-painted dark gray, tinted headlamp lenses and tinted windows all around and an aero-style body package. Inside, the Tahoe is trimmed in black leather with Carbon Flash Metallic trim accents.  

Tahoe Police concept
Chevrolet is readying a police version of the new Tahoe, and this concept offers a look at how law enforcement will be hitting the highway in it in the near future. The full complement of emergency lighting and police equipment is comes with the Tahoe 9C1 police package’s standard equipment, including a 5.3L V-8 engine rated at 355 horsepower, a six-speed automatic transmission, 17-inch steel wheels, police-specific suspension and auxiliary battery for emergency equipment.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

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Brad Paisley Signature Silverado

Like his music, the concept vehicle country star Brad Paisley collaborated on with Chevrolet designers blends tasteful country style with an edge, featuring a custom paint job, high-performance accents, a lowered stance and – no surprise here – an amped-up sound system. The custom-blended paint scheme incorporates Paisley’s logo as a styling element. Its accented with a performance-oriented hood extractor vent and tailgate aero lip, black tubular assist steps, Chevrolet Accessories 22-inch wheels – custom-painted matte black – Chevrolet Accessories chrome tow hooks and a spray-in bedliner with an integrated Chevrolet bowtie logo in the bed.

2013 SEMA Concept Trucks and SUVs

Silverado Cheyenne Concept

Brad Paisley Signature Silverado

Tony Stewart Silverado Concept

Silverado Firefighter Concept

Silverado Black Ops Concept

Silverado HD Dually Tow Vehicle

Suburban Half-Pipe Concept

Tahoe Black Concept

Tahoe Police Concept

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